Lately, Karen Hell and I have been exploring what audiences bring to narratives in an interactive context...

Le Drama Clüb

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An Immersive Narrative Experience

In 1988, four misfit drama geeks started a band only to have their bassist mysteriously disappear on the eve of their big gig.

It's a story of love, loss, leather and so many clove cigarettes against a backdrop of Reaganomics,  the Berlin Wall and the burgeoning AIDS epidemic. Into this tumult Le Drama Clüb formed – or would've if it were real. Instead, its members, songs, images and band-related ephemera have been invented by a team of creatives led by Petaluma conceptual artists Daedalus Howell and Karen Hell. The idea was simple: Consolidate the collective narratives of a particular time and place and reimagine them as a new story – one born from forgotten memories and dreams broken over the knobby knee of adolescence.

“The exhibit is not intended to fool anyone but rather invites attendees to participate by sharing their own ‘memories’ of the band that never was – because at some point, usually as misfit teens, we’re all rock stars in our hearts," says Howell.

Collaborators also include Shannon Ferguson (of NYC-based major label veterans Longwave),  Ryan Lely (most recently the visual director of Francis Ford Coppola Presents), Orion Letizi (songwriter of Berkeley’s Animal Hours) and Abe Levy (proprietor of Toronto-based Baldwin Street Sound).

The exhibit, which includes original music listening stations, posters, album covers, costumes and a bevy of cultural arcana runs for a limited two week engagement, beginning with a reception at 6 p.m., Saturday, November 5, The Back House Gallery, Heebe Jeebe, 41 Kentucky St., Petaluma, CA.

Limited edition commemorative Le Drama Clüb T-shirts, buttons and stickers will be available to purchase. A wine reception with the artists begins at 6 p.m.

 

Stairwell Video

A Conceptual Art Experience by Daedalus Howell & Karen Hell

Stairwell Video recreated an 80s-era, VHS-only video store and invited participants to "rent" a video for the night – but the video can never be returned (the video store vanished in the night, erased like magnetic media and the dreams of a generation). The installation explored what happens when you squeeze nostalgia and a dead medium into a 110 foot Victorian-era stairwell. And then add late fees...

The production of the last video cassette recorder (VCR) occurred when last-known manufacturer ceases production at the end of July, 2016. Conceptual artists Daedalus Howell and Karen Hell celebrated the once-dominant home video platform with Stairwell Video, a recreation of an 80s-era, VHS-only video store, for a single night, 7 p.m. to 8:40 p.m., Friday, July 29 in a 110 foot Victorian-era stairwell in Historic Downtown Petaluma, CA. 

Stairwell Video T-Shirt
25.00

An official, original Stairwell Video T-Shirt from the Stairwell Video event. 100% pre-shrunk cotton, digitally-printed by Griffin Map Design in Petaluma, CA. Large-only.

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“Stairwell Video recreates what was once a regular secular ritual,” says Howell, who reminds that the installation is a one-night-only pop-up, so rented videos can never be returned. “From selecting a video, presenting your store membership card, viewing, and returning the video – or not, as the case may be – this was a ceremony performed by American families that’s lost forever. Stairwell Video provides a way to engage with this ritual once more and perhaps even introduce it to a generation who have only known online streaming and multiplexes.”

The event’s 100 minute runtime mirrors that of “A History of Violence,” the last commercially-released VHS video. As was recently reported in the New York Times, Japan’s Funai Corporation will quit the VCR business this July effectively bringing an end to a medium that changed our culture’s relationship to films.

“The video store experience was unlike the collective spectacle of a movie theatre or binge-based personal viewing on an iPad,” says Howell. “A rented video cassette was a sacred object that we took into our home, cared for, and tried our best to remember to ‘be kind and rewind.’ There's was a connection with the media on and an affection for the object itself. That its demise comes during the centenary of Dada is like two great tastes together at last – it’s sentimental and absurd.”

To host your own Stairwell Video or to collect the original installation, contact us here.

Related Press: Stairwell Video Revives Lost VHS Rental Experience in Petaluma, Bohemian.com.

Buy the remaining VHS video tapes!

Petaluma Postcard Project

The Petaluma Postcard Project redeployed the 19th century, 4x6 inch postal format as a medium for documentary, interactive fiction, recorded music, sculpture, and a puzzle among other art experiments. The choice of venue – Petaluma Mail Depot – was not without a sense of whimsy too. The works, shown in both large format as well their limited-edition postcard iterations, could literally be plucked off the wall and dropped in the mail on the premises.

The Petaluma Postcard Project encouraged Petalumans to become pocket-sized art collectors with a series of limited-edition postcards featuring the work of local artists. Among them were co-curator Karen Hess who forages local flora and fungi to create natural dyes and fibershed-sourced, textile adornments and art, as documented in “The Dyepot Series.”

Local author and co-curator Daedalus Howell published a choose-your-own adventure story over several postcards created especially for the exhibit.

Expatriate Petaluma photographer and writer Trane DeVore sent visually-striking postcards from Japan where he is a university professor. Lifelong Petaluma photographer Dennis Ferguson reframed Petaluma through a neo-noir lens.

Together, internationally-lauded artists Michael Garlington and Natalia Bertotti create private commissions and collaborations with performing artists including Susan Sarandon and Margaret Cho. For the exhibit, Garlington’s postcards are effectively a puzzle of his harrowing image “Clown Nightmare” and Bertotti’s sculpted ceramic postcards reimagine the postcard as medium unto itself.

Musician and major label veteran (Longwave/RCA) Shannon Ferguson debuted his new instrumental act, Breathing Canyon, with a limited release lathe-cut vinyl postcard record featuring an original composition. The band performed a live set in its debut performance.

Write Or Drink: Story Postcards
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Press:

Rivertown Report

Troutfactory Notebook

Local Dialect

The exhibit opened with a reception April 8, 2016 at the Petaluma Mail Depot.