advertising
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Lessons in Linkbait: 7 Things Sonoma Has in Common with a Unicorn
Because I’ve relinquished all private information about myself to the faceless confessional of Facebook’s privacy policy, the social network can ascertain with relative certainty what sort of online advertising might appeal to me. Me being someone identified as a 25-to-40-year-old, married media professional who lives in Northern California, born under the sign of Cancer, with…
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Tipping Sonoma’s Sacred Cow
She’s everywhere in Wine Country – if it weren’t for all the vineyards, one might think we lived in one vast dairy farm lorded over by a cartoon cow with a propensity for milk-themed puns. The iconic Clo the Cow made her billboard debut in1969 and later began her award-winning reign of puns thanks to the…
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Inside Sonoma, Episode 8
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Mental Pollution on Earth Day
Seeing as it’s something of a cultural mandate, many?media companies have gone green lately. Some append the ubiquitous “Please consider the environment before printing this email” below their signatures; other outlets, such as newspapers,?camouflage cutbacks of their ailing print editions by claiming a web-only product is better for the environment. It is (and it’s better…
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Monetizing Sonoma Media
Recently, Ad Age’s Michael Learmouth published ?Wanted: Online Payment Plan for Print,? in which industry pundits grope for a monetization model that won’t incite readers of traditional print media to scurry to the blogosphere by mere mention of paying for content. As a 15-year media pro working a micro-market with more than its share of…