For your typical celebrity, it’s to be expected that one day someone is going to name a sandwich or some other edible after you. Every deli menu in Hollywood boasts some kind of transubstantiation of stars into grub. In the world of cocktails, oddly, they’re usually of the non-alcoholic variety (“Shirley Temple,” “Roy Rogers”). On…
Tag: Brand Camp
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Groupon Public Voice Guide Fail
Deal-of-the-day website Groupon might have passed on Google’s multi-billion dollar acquisition offer but it hasn’t forgone using the online search engine and advertising empire’s document hosting services for a memorandum entitled the ?Public Groupon Voice Guide,? which details, with embarrassing clarity, ?principles? apparently ?intended to help new and applying writers learn Groupon’s signature writing style.?…
Remember when cafes were limned with disheveled books and the scattered innards of newspapers, all free-for-the-taking? Cafes have long been a haven for browsers of both of the literary and digital sort, which has not been lost on Starbucks. Now you can get your media and caffeine fix at the same time, thanks to the…
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Minding the GAP
Much has been written about the Gap’s logo gaff, wherein the San Francisco-based clothier attempted a logo switcheroo only to be shouted down by what seems to be the entire Internet. Not much, however, has been said about Laird+Partners, the NewYork-based agency that devised the rebranding FAIL. Their “About Us” page claims “In creating a…
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Magic 8 Ball Sees its Future in Film
Toy Stories In the early days of the web, circa 1997, there was a plethora of Magic 8 Ball applications online that enabled users to make queries about the future without risking a repetitive motion injury from shaking the real deal. Among them was Marin-raised Jake Donham’s incarnation, which received a “cease and desist” notice…
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To Xfinity and Beyond
The Brand Name Game Xfinity, the result of Comcast’s multimillion dollar rebranding effort, has raised eyebrows among critics since its unveiling in February, surely in part because the new name reads as if the cable and internet behemoth is now peddling “infinite porn.” Though this may help the ratings of its recent acquisition of a…