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Culture On Writing

Brand Plan

James Bond just underwent a redemptive reckoning onscreen. The latest iteration of Superman is, as the New York Times reports, “Up, up and out of the closet.” Rebranding cultural icons seems all the rage. And not just for superheroes. Many public-facing entities have endeavored to refresh their image, some to fix longstanding cultural offenses—looking at you, […]

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Culture

Monetizing Sonoma Media

Recently, Ad Age?s Michael Learmouth published ?Wanted: Online Payment Plan for Print,? in which industry pundits grope for a monetization model that won?t incite readers of traditional print media to scurry to the blogosphere by mere mention of paying for content. As a 15-year media pro working a micro-market with more than its share of […]

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Lifestyle

Brand Slam

If you pop a cork of bubbly in the Champagne region, of France, it’s champagne. Do the same anywhere else and it’s “sparkling wine.” Why? Because the French are vigilant about the brand identity of one of their most popular exports. And yes, a region can be a brand. So can people. Like Oprah. If […]