Categories
Culture

Monetizing Sonoma Media

Recently, Ad Age?s Michael Learmouth published ?Wanted: Online Payment Plan for Print,? in which industry pundits grope for a monetization model that won?t incite readers of traditional print media to scurry to the blogosphere by mere mention of paying for content. As a 15-year media pro working a micro-market with more than its share of […]

Categories
Lifestyle

Brand Slam

If you pop a cork of bubbly in the Champagne region, of France, it’s champagne. Do the same anywhere else and it’s “sparkling wine.” Why? Because the French are vigilant about the brand identity of one of their most popular exports. And yes, a region can be a brand. So can people. Like Oprah. If […]