September, 29

brand ─ tag

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Brand Plan

James Bond just underwent a redemptive reckoning onscreen. The latest iteration of Superman is, as the New York Times reports, “Up, up and out of...

Monetizing Sonoma Media

Recently, Ad Age?s Michael Learmouth published ?Wanted: Online Payment Plan for Print,? in which industry pundits grope for a monetization model that won?t incite...

Brand Slam

If you pop a cork of bubbly in the Champagne region, of France, it’s champagne. Do the same anywhere else and it’s “sparkling wine.”...

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