branded entertainment
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SEO as a Networking Tool
In no way do I purport to understand the alchemy of search engine optimization ? that arcane conflux of meta tags, algorithmic jockeying and ritual sacrifice to Google that produces page rankings and spankings in equal measure. Well, who knows if it’s equal ? that sort of proprietary information lives in some server barn in…
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Transmedia: From One Many
In the wrong hands, an emerging buzzword like ?transmedia? could end up as Craigslist slang under either ?auto parts? or ?casual encounters,? especially for those who ?like to watch.? A recent University of California, Los Angels and University of Southern California ?industry symposium? attempted to clarify the term at a conference dubbed ?Transmedia Hollywood: S/Telling…