Categories
Culture

SEO as a Networking Tool

In no way do I purport to understand the alchemy of search engine optimization ? that arcane conflux of meta tags, algorithmic jockeying and ritual sacrifice to Google that produces page rankings and spankings in equal measure. Well, who knows if it’s equal ? that sort of proprietary information lives in some server barn in […]

Categories
Media Critique

Transmedia: From One Many

In the wrong hands, an emerging buzzword like ?transmedia? could end up as Craigslist slang under either ?auto parts? or ?casual encounters,? especially for those who ?like to watch.? A recent University of California, Los Angels and University of Southern California ?industry symposium? attempted to clarify the term at a conference dubbed ?Transmedia Hollywood: S/Telling […]

Categories
Lifestyle

Flying High

Ah, the glories of business travel. Having marinated in the Wine Country for the better part of a year (sans the occasional sojourn to SoCal, or is that LowCal?), I am pleased to have run away this week while making a documentary (qua branded-entertainment for a “consumer packaged goods company in the natural foods sector”) […]