Daedalus Howell

Life, Storied.

branded entertainment

  • SEO as a Networking Tool

    In no way do I purport to understand the alchemy of search engine optimization ? that arcane conflux of meta tags, algorithmic jockeying and ritual sacrifice to Google that produces page rankings and spankings in equal measure. Well, who knows if it’s equal ? that sort of proprietary information lives in some server barn in…

  • Transmedia: From One Many

    In the wrong hands, an emerging buzzword like ?transmedia? could end up as Craigslist slang under either ?auto parts? or ?casual encounters,? especially for those who ?like to watch.? A recent University of California, Los Angels and University of Southern California ?industry symposium? attempted to clarify the term at a conference dubbed ?Transmedia Hollywood: S/Telling…

  • Flying High

    Ah, the glories of business travel. Having marinated in the Wine Country for the better part of a year (sans the occasional sojourn to SoCal, or is that LowCal?), I am pleased to have run away this week while making a documentary (qua branded-entertainment for a “consumer packaged goods company in the natural foods sector”)…