Sonoma Inn (San Francisco Edition) literally bites

sonomainnGiven my never-ending crusade to preserve Sonoma’s brand equity, imagine my surprise when I discovered poachers siphoning our identity from our own backyard.

In San Francisco, at the corner of Bush and Van Ness, is a hotel named the Sonoma … Read on.


Say it and Spray It: Graffiti & Marketing

In a consultation recently, a client enquired about the efficacy of ?street stencils? as part of a branded entertainment campaign. I took this to mean ?spray-painting the URL to their online video all over town to get their target demo … Read on.