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Culture On Writing

Brand Plan

James Bond just underwent a redemptive reckoning onscreen. The latest iteration of Superman is, as the New York Times reports, “Up, up and out of the closet.” Rebranding cultural icons seems all the rage. And not just for superheroes. Many public-facing entities have endeavored to refresh their image, some to fix longstanding cultural offenses—looking at you, […]

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Lifestyle

Sonoma Inn (San Francisco Edition) literally bites

Given my never-ending crusade to preserve Sonoma’s brand equity, imagine my surprise when I discovered poachers siphoning our identity from our own backyard. In San Francisco, at the corner of Bush and Van Ness, is a hotel named the Sonoma Inn. I initially assumed it was a residential hotel, by which I mean flophouse, of […]

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Culture

Say it and Spray It: Graffiti & Marketing

In a consultation recently, a client enquired about the efficacy of ?street stencils? as part of a branded entertainment campaign. I took this to mean ?spray-painting the URL to their online video all over town to get their target demo to watch it.? Yes, I replied, this could be effective ? if the target demo […]