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Lifestyle

Direct to the Free Wine at the Direct to Consumer Symposium

Conferences and conventions are a superb way to pretend one is working when one is actually not. I’m not sure what actually occurs at conferences apart from the formation of ad hoc drinking clubs and complaints about crappy wi-fi. Certainly some business is getting done, that is if business is charting an up-tick in one’s […]

Categories
Personae

Gary Vaynerchuk: Wine’s Brand Man

Despite the media credentials I was granted, I somehow I managed to miss the Wine Bloggers Conference 08, hosted this October in Sonoma County?s Santa Rosa, California. No worries, the conference?s main attraction was video wine blogger and marketing guru Gary Vaynerchuk of WineLibraryTV.com with whom I recently had a chat for FineLife Sonoma Magazine. […]