When it rains it pours for Apple CEO Steve Jobs. The lauded gadget guru qua rainmaker came out of medical leave to formally introduce attendees of Apple’s World Wide Developers Conference to a bevy of new products, among them the much anticipated announcement of the iCloud. Apple’s own spin on so-called cloud-computing, which, sans the…
When those of a certain generation first hear of the “Filter Bubble,” they might reflect on that brief two weeks in the mid-’90s when the band Filter was kind of popular. These days, the Filter Bubble, according to former MoveOn.org executive director Eli Pariser, is the means by which the Information Superhighway functions more like…
For sale: Social network, recently renovated, barely used. $580 million OBO. In 2005, Rupert Murdoch’s News Corporation acquired the beleaguered Myspace for over half a billion dollars to complement a media empire comprising newspapers, a film studio and TV channels, including Fox News. News Corporation continued to spend millions on Myspace to capture a finicky…
Much has been written about the Gap’s logo gaff, wherein the San Francisco-based clothier attempted a logo switcheroo only to be shouted down by what seems to be the entire Internet. Not much, however, has been said about Laird+Partners, the NewYork-based agency that devised the rebranding FAIL. Their “About Us” page claims “In creating a…
An Interview with Cheezburger maven Ben Huh Often when journalists go online, they merely turn their beats into blogs and continue churning the chum of bleeding leads. But for journalist Ben Huh, a different path beckoned. “There was this idea,” he says, “about a cat website. “I had a job I didn’t like and I…
In the wrong hands, an emerging buzzword like ?transmedia? could end up as Craigslist slang under either ?auto parts? or ?casual encounters,? especially for those who ?like to watch.? A recent University of California, Los Angels and University of Southern California ?industry symposium? attempted to clarify the term at a conference dubbed ?Transmedia Hollywood: S/Telling…