Fast Company blogger Emily Heyward suggests forgoing business books and indulging some fiction.
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When Marketing Turns Evil
I have an evil streak in me – a certain low-grade sociopathy that emerges in my personality whenever notions involving “marketing” cross my consciousness. As a teenage telemarketer, I was exposed to the dark arts of the hard-sell and as with any gateway drug, I quickly progressed through a series of marketing-related experiences that I’ve…