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Media Critique

How to Make a Feature Film for $250

Of the “rags to riches” narratives comprised in the American Dream, one variation seems to be recurring with the regularity of sprocket holes on celluloid. It’s the tale of the independent filmmaker, rebuffed by Hollywood, who manages to make a movie on little to no budget, often maxing out credit cards and the goodwill of […]

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Culture Lifestyle

Lessons in Linkbait: 7 Things Sonoma Has in Common with a Unicorn

Because I’ve relinquished all private information about myself to the faceless confessional of Facebook’s privacy policy, the social network can ascertain with relative certainty what sort of online advertising might appeal to me. Me being someone identified as a 25-to-40-year-old, married media professional who lives in Northern California, born under the sign of Cancer, with […]

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Lifestyle

Friends, fans and followers: Social Media Marketing in Sonoma

Sonoma is overrun with “social media marketers.” It’s a hazard of living in wine country, I suppose, since our namesake industry was one of the first to fully-embrace social media as a means of marketing to “friends,” “fans and “followers” alike. Before nonbelievers misconstrue social media marketing as some sort of digital pyramid scheme, perhaps […]

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Media Critique

Oscar’s All a’Twitter

Come February of every year, scads of entertainment journalists engage in a ritual peculiar to their beat. They apply for press credentials to cover the Academy of Motion Picture Arts and Sciences’ annual Academy Awards. An awards ceremony for motion pictures presented on television epitomizes traditional media. If the gold statuette was wrapped in newspaper […]

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Culture Lifestyle

Sonoma Faces off on Facebook

In another of my social media-to-print experiments (OK, admittedly, Twitter interview made only partial sense – least of all to those on Twitter), I decided to “crowd-source” my column. Crowd-sourcing is like out-sourcing but instead of farming my column out to an emerging economy like India or East Petaluma, one taps the so-called “wisdom of […]