Sunset Magazine Forgets Napa, Sonoma Wine Country – Beer to Blame

Most periodicals, whether they’re online or in print, annually produce what’s called an “editorial calendar.” This isn’t for the benefit of those who produce the editorial content of a given newspaper, magazine or blog so much as it’s a reference for prospective advertisers and their marketing notions.

Holiday gift guides come to mind as a perennial feature of such a calendar. Ditto the dads-n-grads coverage that comes every spring. According to Sunset magazine’s editorial calendar for this year’s October issue, readers could expect coverage of “Napa and Sonoma Wine Country.” Instead, however, we got something about an “Ale Trail” and no Napa and Sonoma write-ups as such. This means that some other trailing and ailing sap will have to write up Napa and Sonoma for those whose need for wine country ink is tantamount to their need of wine. Don’t worry, I got this: Continue reading “Sunset Magazine Forgets Napa, Sonoma Wine Country – Beer to Blame”

The Road vs. On The Road

Someone should tell the intern at AMC Theatres that the horror flick The Road?directed by Yam Laranas?and the forthcoming adaptation of Jack Kerouac’s On The Road are vastly different enterprises. Wait… Unless the adaptation includes Sal and Dean stumbling onto a cold case with “a history of abduction, crimes and murders.” Could be interesting…

The Road is Not On the Road
On the Road meets Cold Case.

FAIL: Chase Feedback ‘Compromised’ by Customers

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JPMorgan Chase Bank, N.A. sent this FAIL-o-gram to remind me to proof-read my bank statements. How the financial behemoth let the word “compromised” instead of “comprised” slip by the copy-editors is beyond me. The result is an obtuse? description of its “Chase Panel” survey program as having been somehow jeopardized by its clients. I’m sure Chase always gets numbers correct, right? However, if they’re going to make a typo, could they at least do it by adding few zeroes at the end of my balance?

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