Two Buck Chuck 20th Anniversary

Courtesy of FreeFoodPhotos

As the wine world raises a glass to the late Fred Franzia, the unorthodox businessman behind the Charles Shaw wine brand (a.k.a. “Two Buck Chuck”) who passed away this week, it’s high time to revisit the story of Shaw himself and one of the potential pitfalls of being a brand name. How did Shaw’s name end…… Continue reading Two Buck Chuck 20th Anniversary