Categories
Media Critique

QR is PR: How QR Codes are changing the media landscape

They look like the bastard offspring of a crossword puzzle and a crop circle. QR codes, also known as “quick response” or “quick read” codes, are often seen lingering on the corner of magazine ads, clothing tags or band fliers … Read on.

Categories
Media Critique

Groupon Public Voice Guide Fail

Media_httpfmrlcomwpco_vlelu

Deal-of-the-day website Groupon might have passed on Google?s multi-billion dollar acquisition offer but it hasn?t forgone using the online search engine and advertising empire?s document hosting services for a memorandum entitled the ?Public Groupon Voice Guide,? which details, with embarrassing … Read on.

Categories
Media Critique

Wolfram Alpha vs. Google vs. Your Brain (on drugs)

Last month, the big brains of the “computational knowledge” world gathered in central London to explore how “advances in computational technology are unlocking knowledge assets and shaping the future.” The event, dryly named the London Computational Knowledge Summit, was underwritten … Read on.

Categories
Culture

SEO as a Networking Tool

Media_httpdhowellcomw_ogggf

In no way do I purport to understand the alchemy of search engine optimization ? that arcane conflux of meta tags, algorithmic jockeying and ritual sacrifice to Google that produces page rankings and spankings in equal measure. Well, who knows … Read on.

Categories
Culture Lifestyle

From Alpha to Beta

The Internet is all-atwitter about Google’s upgrade of various services, including Gmail, from “beta” mode.  What has tech pundits tweeting, blogging and otherwise filing digital observations is that Google took five years to do so. I, of course, take exception … Read on.