Guest-blogging is usually a one-off affair. You dash off some keyword dense, SEO-friendly screed on ?How To Guest Blog from a Federal Penitentiary? or ?Top 5 Ways Guest Blogging Can Improve Your Sex Life? with the understanding that the blog?s host will preserve the precious ?back link? from their blog to yours.
Naturally, the link is intended to drive traffic from the guest blog to your blog but not by the once-vaunted click-thru as one might assume. Rather, the back-link juices your mojo with the great and powerful Google Bot because its algorithm needs to see that some other site has vouched for yours. It?s a mixed up, muddled up, shook up world and even robots need personal assurances these days.