The titles of films often result from hours of deliberation in which highly-paid professionals toil in studio marketing departments. After pulling a name from the magic marketing hat, they attempt to gauge the appeal, potential brand equity and even longevity of title before christening a multimillion dollar proposition with it. In the world of independent […]
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Title Blight at the Movies
There is a phenomenon that occurs with enough frequency in cinema that it might some day merit its own film studies class. I am, of course, thinking of that portentous breed of upper division course stitched together from the dross and shavings of previous lesson plans and festooned with such grandstanding titles as ?The History […]