Categories
On Writing

How to Name Your Movie: The Lawless Land of Movie Titles

The titles of films often result from hours of deliberation in which highly-paid professionals toil in studio marketing departments. After pulling a name from the magic marketing hat, they attempt to gauge the appeal, potential brand equity and even longevity … Read on.

Categories
Culture

Title Blight at the Movies

Pre Fab FourThere is a phenomenon that occurs with enough frequency in cinema that it might some day merit its own film studies class. I am, of course, thinking of that portentous breed of upper division course stitched together from the dross … Read on.