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Tag: Laird+Partners

Categories
Media Critique

Minding the GAP

  • Post author By Daedalus Howell
  • Post date October 15, 2010
  • No Comments on Minding the GAP

Much has been written about the Gap’s logo gaff, wherein the San Francisco-based clothier attempted a logo switcheroo only to be shouted down by what seems to be the entire Internet. Not much, however, has been said about Laird+Partners, the NewYork-based agency that devised the rebranding FAIL. Their “About Us” page claims “In creating a […]

  • Tags Brand Camp, Crowd-Cloud, fail, FAIL File, Gap, gap logo, Lab Blog, Laird+Partners, Marka Hansen
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