The titles of films often result from hours of deliberation in which highly-paid professionals toil in studio marketing departments. After pulling a name from the magic marketing hat, they attempt to gauge the appeal, potential brand equity and even longevity … Read on.
Pray tell, is it "campaign" or "champagne" season? I always get those two confused, seeing as corks tend to pop around voting booths, at least when I'm around. You see, I'm a political demigod - I learned long ago that … Read on.