Categories
Creative & How-To's

How to Name Your Movie: The Lawless Land of Movie Titles

The titles of films often result from hours of deliberation in which highly-paid professionals toil in studio marketing departments. After pulling a name from the magic marketing hat, they attempt to gauge the appeal, potential brand equity and even longevity of title before christening a multimillion dollar proposition with it. In the world of independent…

Categories
Culture

I declare myself Sonoma Valley Film Commissioner

Pray tell, is it “campaign” or “champagne” season? I always get those two confused, seeing as corks tend to pop around voting booths, at least when I’m around. You see, I’m a political demigod – I learned long ago that true power, like crap, is taken not given.  Or, at least that’s how I imagine…