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All Creative People Are Liars: 3 Ways to Use this Superpower

Admittedly, the headline is bit of a fib. But hear me out: Several years ago, marketing guru Seth Godin made waves with his seminal tome All Marketers are Liars, which quickly became required reading at many a creative agency. The title, designed to provoke, raised both eyebrows (and sales) as it explored how successful marketers…