Fast Company blogger Emily Heyward suggests forgoing business books and indulging some fiction.… Read on.
I have an evil streak in me – a certain low-grade sociopathy that emerges in my personality whenever notions involving “marketing” cross my consciousness. As a teenage telemarketer, I was exposed to the dark arts of the hard-sell and as … Read on.
In a consultation recently, a client enquired about the efficacy of ?street stencils? as part of a branded entertainment campaign. I took this to mean ?spray-painting the URL to their online video all over town to get their target demo … Read on.
When one plays on my side of the media game, one ends up on a lot of e-mail lists. Inasmuch as I’m often surprised to which lists my address has been sold, I’m sure the purchasers of my address are … Read on.