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Media Critique

iCloudius: Apple’s Man in the Sky

When it rains it pours for Apple CEO Steve Jobs. The lauded gadget guru qua rainmaker came out of medical leave to formally introduce attendees of Apple?s World Wide Developers Conference to a bevy of new products, among them the much anticipated announcement of the iCloud. Apple?s own spin on so-called cloud-computing, which, sans the […]

Categories
Culture

Seinfeld off Microsoft and Onto Short Bus

So, Microsoft flushed its co-branding initiative with Jerry Seinfeld like Duchamp?s Dadaist toilet (which is a polite way of describing what many critics have regarded as absurdist excrement ? see Maria Russo?s astute analysis at her Los Angeles Times blog). It?s unclear who Microsoft?s ad agency, Crispin Porter & Bogusky, was targeting with the waning […]