movie titles

  • How to Name Your Movie: The Lawless Land of Movie Titles

    The titles of films often result from hours of deliberation in which highly-paid professionals toil in studio marketing departments. After pulling a name from the magic marketing hat, they attempt to gauge the appeal, potential brand equity and even longevity of title before christening a multimillion dollar proposition with it. In the world of independent…

  • Title Blight at the Movies

    There is a phenomenon that occurs with enough frequency in cinema that it might some day merit its own film studies class. I am, of course, thinking of that portentous breed of upper division course stitched together from the dross and shavings of previous lesson plans and festooned with such grandstanding titles as ?The History…