Most periodicals, whether they’re online or in print, annually produce what’s called an “editorial calendar.” This isn’t for the benefit of those who produce the editorial content of a given newspaper, magazine or blog so much as it’s a reference for prospective advertisers and their marketing notions. Holiday gift guides come to mind as a…
Tag: napa valley
My e-mail inbox is a magnet for publicity spam, particularly those breathless missives regarding the “Wine Country experience.” How can I tell the difference between spam and a press release in the nanosecond before I delete it? If it’s about Napa, it’s spam. Seeing as my beat is decidedly Sonoman, I haven’t the time or…