Most periodicals, whether they’re online or in print, annually produce what’s called an “editorial calendar.” This isn’t for the benefit of those who produce the editorial content of a given newspaper, magazine or blog so much as it’s a reference for prospective advertisers and their marketing notions.
Holiday gift guides come to mind as a perennial feature of such a calendar. Ditto the dads-n-grads coverage that comes every spring. According to Sunset magazine’s editorial calendar for this year’s October issue, readers could expect coverage of “Napa and Sonoma Wine Country.” Instead, however, we got something about an “Ale Trail” and no Napa and Sonoma write-ups as such. This means that some other trailing and ailing sap will have to write up Napa and Sonoma for those whose need for wine country ink is tantamount to their need of wine. Don’t worry, I got this: