Reading old clips from my first days as a small town newspaperman is a sad reminder that for me, “news” was definitely a four-letter word.
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For a media magnate whose empire first began to bubble in vats of newspaper ink, one might think launching the first of its kind iPad-only newspaper app would not be in their best interests. Unless, of course, the magnate is Rupert Murdoch of News Corp. whose vats runneth over ? and now with ones and…
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Monetizing Sonoma Media
Recently, Ad Age’s Michael Learmouth published ?Wanted: Online Payment Plan for Print,? in which industry pundits grope for a monetization model that won’t incite readers of traditional print media to scurry to the blogosphere by mere mention of paying for content. As a 15-year media pro working a micro-market with more than its share of…