On Writing

All Creative People Are Liars: 3 Ways to Use this Superpower

Several years ago, marketing guru Seth Godin made waves with his seminal tome All Marketers are Liars, which quickly became required reading at many a creative agency. The title, designed to provoke, raised both eyebrows (and sales) as it explored how successful marketers tell us a story ?we want to believe, whether it’s factual or […]