Winemaker Profile: Sam Whitmore of Whitmore Wines Co.

Sam Whitmore is the 32 year-old producer behind Whitmore Wine Co., a new Sonoma-based venture whose irreverent marketing advocates “social consciousness through social drinking.” An eight-year veteran in the wine trade, Whitmore released his first vintage (a viognier and a syrah) this Fall and comments on current wine trends and how to survive a densely…