Most periodicals, whether they’re online or in print, annually produce what’s called an “editorial calendar.” This isn’t for the benefit of those who produce the editorial content of a given newspaper, magazine or blog so much as it’s a reference for prospective advertisers and their marketing notions. Holiday gift guides come to mind as a…
Tag: Sonoma Valley
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Sonoma County Lifestyle Ambassador
Name: Daedalus Howell Title: Lifestyle Ambassador Mission: Enlighten those outside Sonoma as to what’s Inside Sonoma, America’s premiere Wine, Spa and Coastal Destination. And occasionally wear a sash. Presented by the Sonoma County Tourism Bureau, media personality and wine country bon vivant Daedaluls Howell deconstructs the traditional travelogue as he tours viewers through his native…
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When Documentaries Attack
I recently borrowed producer David L. Wolper’s autobiography, “Producer,” from our local library (a tremendous resource for micro-moguls stretching their research budgets). In it, the award-winning producer of “Roots” and “Willy Wonka,” among other cultural touchstones, details how his production company essentially invented the “dramatic re-enactment” in their television documentaries of the 1950s. It’s interesting…
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Sonoma Valley, Inc.
Battle of the Brands: An article published in the county’s daily metro a few weeks ago spoke to the notion of Sonoma “the brand” and what the name of our town has come to mean to the world-at-large (wine, epicuria, good green fun). The article also explores why the Sonoma name has been plastered on…