The titles of films often result from hours of deliberation in which highly-paid professionals toil in studio marketing departments. After pulling a name from the magic marketing hat, they attempt to gauge the appeal, potential brand equity and even longevity of title before christening a multimillion dollar proposition with it. In the world of independent filmmaking, the process is a tad less cynical but often no less grueling.
The Odyssey of Lawless
Consider the titular odyssey of the name ?Lawless,? which is now successfully appended to the Shia LaBeouf and Tom Hardy Depression-era bootlegging flick. Originally, the film took the name of its source material, a novel titled ?The Wettest County in the World? before briefly flirting with ?The Promised Land? and then finally a distillation of its original title, ?The Wettest County.?
None of these titles sat right with the producers, however, who preferred the less descript but more broadly marketable ?Lawless,? which works better internationally where the stateside booze slang ?wet? means little more in translation than being moist. Continue reading “How to Name Your Movie: The Lawless Land of Movie Titles”