Remember when the entertainment industry was pushing the term “transmedia?” Yeah, neither do I but how do we refer to the technique of telling a single story or story experience across multiple platforms?
Transmedia: A New World of Opportunity for Authors and Publishers By Javier Celaya As a writer in the 21st century, I am rather curious as to the different opportunities transmedia storytelling has to offer in the process of creating a work. Which multimedia languages are the most appropriate in which to tell a story? What […]
In no way do I purport to understand the alchemy of search engine optimization ? that arcane conflux of meta tags, algorithmic jockeying and ritual sacrifice to Google that produces page rankings and spankings in equal measure. Well, who knows if it’s equal ? that sort of proprietary information lives in some server barn in […]
In the wrong hands, an emerging buzzword like ?transmedia? could end up as Craigslist slang under either ?auto parts? or ?casual encounters,? especially for those who ?like to watch.? A recent University of California, Los Angels and University of Southern California ?industry symposium? attempted to clarify the term at a conference dubbed ?Transmedia Hollywood: S/Telling […]