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Rapture Right: How to get the Good kind of Bad PR

Publicists should take lessons from the Rapture Right. In lieu of the humdrum press release, branded tchotchkes or complimentary tickets, the purportedly hardcore, right-wing Christian duo simply threaten boycotts. Responses from the media run the gamut from “Huh” to bona fide alarm and even the occasional 700-word column in an alternative-news-weekly. The post-goth garbed Rapture […]