This was an interesting assignment for my business communication platform client Beekeeper. Besides cultivating expert sources and conducting original reporting, I learned mucho about the subject — crisis management — perhaps too mucho. Now, I’m compelled to “crisis manage” my entire life. Had I been a Boy Scout, instead of a fledgling juvenile delinquent, I would’ve already known the essential tenet: Be Prepared. Apparently, the scout’s motto was founded on the initials or Lieutenant General Baden Powell who wrote as much in the scout’s founding document Scouting for Boys back in 1908. If I were to create a motto based on my initials, it would have to be Die Hilariously. If I can’t have the last laugh in a crisis, I can at least get a laugh. Ba-dum-tss.
Crisis management is both a plan and a process you want in place before an actual crisis occurs. Use our crisis management guide to start planning now.
Source: The Complete Guide to Crisis Management for Every Business
