The Pixar Touch

Watch out, Midas.David E. Price’s The Pixar Touch is a comprehensive portrait of the pixels and perseverance that shaped Academy Award-winning animation juggernaut Pixar Animation Studios. Price deftly unravels Pixar’s tightly braided helix of creativity and technology in a stirring analysis of the personalities (Ed Catmull, George Lucas, Steve Jobs and Sonoma’s own John Lasseter among others) that make up its Bay Area-based DNA.