For me and my collaborators, the difference between conceptual art and branding is negligible. To wit, we’ve created a variety of brand concepts and released them into the wild. Some have blossomed into actual ventures like those below.

FMRL produces and publishes vanguard storytelling, representing an array of artists and media, from publications and cinema to digital originals.

This is the banner under which we release works by friends in our particular corner of the lit and film scene. Learn more.

We once joked that the North Boulevard part of Petaluma, CA, had all the earmarks of an up-and-coming arts district (warehouse-style lofts, a new wine bar) and thus the neighborhood should be named for a contraction of North and Boulevard — NoBo. What the new “NoBo” area lacked was a coffee house. So we made one. At least online.