The Marketer’s Guide to Joy


International experiential marketing juggernaut Group Delphi commissioned this whitepaper, The Marketer’s Guide to Joy, as part of their content marketing program. I researched and wrote this comprehensive guide, which, naturally, was a joy to produce.

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By Daedalus Howell

Daedalus Howell is the author, most recently, of the novel "Quantum Deadline" and the writer-director of the recently released feature film "Pill Head." He is the editor of The North Bay Bohemian and The Pacific Sun.

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