(Wait for laughter to subside).
Sure, it sounds smart — what, with all the presumed thinking and leading and all — but like a lot of boardroom banter, it’s meaningless without the goods. This is where you need an expertly crafted white paper, one that takes your audience by the hand and leaps deep into an edifying content experience proving, definitively, you’re the future of your industry.
The Marketer’s Guide to Joy
Client: Group Delphi
International experiential marketing juggernaut Group Delphi commissioned this whitepaper, The Marketer’s Guide to Joy, as part of their content marketing program. I researched and wrote this comprehensive guide, which, naturally, was a pure joy to do.
The Marketer’s Guide to… by Daedalus Howell on Scribd